Job Description

Graphic Designer CPG Packaging Specialist

GrowthAssistant is looking for a Graphic Designer CPG Packaging Specialist to support one of our US-based clients in creating polished and production-ready packaging designs. This teammate will be responsible for designing labels, cartons, pouches, and other packaging formats for both DTC and retail channels. This is a fantastic opportunity for someone with deep packaging expertise who thrives in a fast-paced creative environment and is eager to contribute to the growth of CPG brands in the US market.

GrowthAssistant benefits include:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

The Role:

1. Packaging Design & Development
   • Design packaging for CPG products (labels, cartons, pouches, etc.) across print and digital formats
   • Create retail and DTC packaging that aligns with brand strategy and consumer expectations
2. Production & Print Preparation
   • Prepare accurate, print-ready files using dielines, trim marks, and bleed settings
   • Ensure designs meet specifications for various materials (e.g., flexible, rigid)
3. Brand & Regulatory Compliance
   • Ensure packaging meets regulatory requirements (e.g., FDA guidelines, supplement facts)
   • Maintain visual consistency across all packaging assets while introducing creative storytelling elements
4. Cross-Functional Collaboration
   • Work closely with brand, marketing, and product development teams
   • Support visual needs for in-store and e-commerce mockups, product renderings, and promo materials
5. Technical Execution & Vendor Coordination
   • Apply knowledge of CMYK, Pantone systems, and print production specs
   • Collaborate with print vendors and manufacturers on file prep and spec sheet completion

The Requirements:

Must-Haves:

• 3+ years of experience in graphic design, with a focus on CPG packaging
• A strong portfolio showcasing packaging work for US-based consumer products (beauty, food, wellness, household, etc.)
• Experience designing for both retail and Direct-to-Consumer (DTC) packaging formats
• Deep understanding of dielines, print production, and packaging specifications
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Strong eye for color, typography, and layout, with high attention to detail
• Ability to work independently and manage timelines
• Excellent English communication skills (written and verbal)
• Comfortable receiving and implementing feedback in a collaborative team environment

Nice-to-Haves:

• Experience working directly with US-based printing vendors or packaging manufacturers
• Experience transitioning a DTC product into retail-ready packaging
• Background in branding or visual identity development

What Success Looks Like:

• High-quality, print-ready designs delivered on time and aligned with brand aesthetics
• Smooth execution of DTC-to-retail packaging transitions
• Strong collaboration with cross-functional teams
• Proactive approach in spotting creative opportunities and improving packaging systems

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